Binding: Hardcover
Dewey Decimal Number: 658.8
EAN: 9781591840213
Edition: 1
ISBN: 159184021X
Label: Portfolio Hardcover
Languages: Array
Manufacturer: Portfolio Hardcover
Number Of Items: 1
Number Of Pages: 160
Publication Date: 2003-05
Publisher: Portfolio Hardcover
Release Date: 2003-05-08
Studio: Portfolio Hardcover

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue to confound critics and achieve spectacular growth, leaving behind former tried-and true brands to gasp their last?

Face it, the checklist of tired 'P's marketers have used for decades to get their product noticed -Pricing, Promotion, Publicity, to name a few-aren't working anymore. There's an exceptionally important 'P' that has to be added to the list. It's Purple Cow.

Cows, after you've seen one, or two, or ten, are boring. A Purple Cow, though...now that would be something. Purple Cow describes something phenomenal, something counterintuitive and exciting and flat out unbelievable. Every day, consumers come face to face with a lot of boring stuff-a lot of brown cows-but you can bet they won't forget a Purple Cow. And it's not a marketing function that you can slap on to your product or service. Purple Cow is inherent. It's built right in, or it's not there. Period.

In Purple Cow, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for marketers who want to help create products that are worth marketing in the first place.

Customer Rating:
Summary: Tons of Marketing Case Studies But 1 Consistent Template!
Comment: After reading this book (in about 4 days!) I discovered that through all of the marketing case studies from major corporations, his point is that all of them have the one consistent element, a purple cow, or something special and different about each company. This book is a must read for a private consultant, small business, or corporate exec. I loved it!

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Customer Rating:
Summary: Hard Read
Comment: This one has good information but it's a very hard read & not very interesting.

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Customer Rating:
Summary: Maryland Magician Seth Godin Sliced bread
Comment: Seth delivers no hype, all solid meat in his works.

If you do not want to triple your sales, don't hear what Seth says, but if your goal is to become and or create the "purple cow" in your industry read, re-read, listen and hear what Seth says ... then apply it.

Dave
P.S. Watch this video of Seth Godin
http://www.davidbreth.net/SethGodin

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Customer Rating:
Summary: Be the Ultimately Employable Purple Cow!
Comment: These days it seems everything is about marketing. Most important is perhaps our ability to market ourselves. Purple Cow is a best-seller about standing out, being original and setting yourself apart - a vital skill for anyone looking to find a successful and satisfying career.

Seth Godin, a highly successful marketing expert, best-selling author, lecturer, and entrepreneur essentially shares his secret to success. That is, how to be remarkable. He shares the "magic formulas" behind successful companies such as Starbucks and Apple and shows us how we can do the same.

Setting high standards, being passionate and having guts are amongst the messages in this book. Godin wraps up his concepts within a ten point checklist that teaches us how to create a Purple Cow, in other words a product that will stand out. Whether that product be yourself or your idea.

Purple Cow sheds some much needed light on just how difficult it is to been seen and heard in an incredibly saturated marketplace. If you have an passion project but don't know quite where to start, this is the place.

Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com

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Customer Rating:
Summary: Great Business Tips Fast
Comment: This book is great. Very up to date and useful information in a book that's fun and fast to read!

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