Binding: Audio CD
Dewey Decimal Number: 153.85
EAN: 9781598875768
Edition: Unabridged
Format: Audiobook
ISBN: 1598875760
Label: HighBridge Company
Languages: Array
Manufacturer: HighBridge Company
Number Of Items: 7
Publication Date: 2007-09-21
Publisher: HighBridge Company
Studio: HighBridge Company

"From the New York Times bestselling authors of Crucial Conversations . . . Whether your goal is to change minds, change markets, or change the world-anything is possible for an influencer.

Everyone wants to be an influencer. We all want to learn how to help ourselves and others change behavior. And yet, in spite of the fact that we routinely attempt to do everything from lose weight to improve quality at work, few of us have more than one or two ideas about how to exert influence. For the first time, Influencer brings together the breakthrough strategies of contemporary influence masters. By drawing from the skills of hundreds of successful influencers and combining them with five decades of the best social science research, Influencer shares eight powerful principles for changing behaviors—principles almost anyone can apply to change almost anything."

Customer Rating:
Summary: Loved it.
Comment: I loved this book. makes you really think and keeps it to 6 basic principles. Will definitely reference this book again.

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Customer Rating:
Summary: great book, but mislabeled as self-help
Comment: the follow-up to the book "Crucial Conversations," this book gives some pretty practical advice on how to set up systems that promote positive change. This is a combination of individuals, social groups, and the environment itself... all 3 areas need systems that encourage both the ability and the motivation for positive change; otherwise it will not last. In each area, there are multiple tools that can help, but a true "Influencer" will know what tools to use and when. Highly recommended for anybody who wants to make lasting change.

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Customer Rating:
Summary: A Worthwhile Book with Good Information
Comment: It starts with the premise that if you "bundle the right number and type of influence techniques into the right influence strategy, you can change virtually anything" or at least change behaviors. The books outlines "six-source strategies" that act as influence tools to modify and change behavior, with real world "big picture" examples, such as:Dr. Donald Hopkins and his work at The Carter Center in literally eradicating the "Guinea worm disease" in sub-Saharan Africa; Dr. Mimi Silbert's amazing work at Delancey Street in San Francisco that has turned around over 14,000 lives of repeat criminals (with an average of four felony convictions each) into responsible citizens; and Dr. Don Berwick who saved over 122,000 lives in eighteen month by changing risky behavior in hospitals and health care organizations.

In fact, my only criticism of the book is that, except for a hypothetical example of "Henry the dieter," it really does only give examples of "big picture" type institutional changes and does not give actual examples of the "day to day" types of personal influence change applicable to individual behavior. While the six-source strategies can certainly be applied to all circumstances to some degree, I would liked to have seen more "hands-on" examples and applications to personal, as opposed to institutional, behavioral change goals.

In any event, for anyone who needs to make institutional changes by influencing behavior throughout an organization, this serves as a perfect hand book to use, and although it is not quite as helpful in "hands on" personal applications, it does provide excellent information.

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Customer Rating:
Summary: Unique ideas
Comment: This book introduced some insights and techniques for persuasion that I never thought of. Excellent read on the power of common sense approaches to major and minor problems.

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Customer Rating:
Summary: Excellent
Comment: The audiobook edition is what I am listening to, and it's one of the most compelling reads out there. This is not a self-help book, but it examines very clearly and concisely the forces and factors where influence takes hold and changes human behaviour. With clear examples and step by step analysis, the authors offer a convincing study of how people influence other people's behaviours, and insights to keep in mind in our own lives and actions. This is a book which examines people dynamics but uses strong anecdotal examples from around the world. A good effort that will be valuable for any leader, sociologist, etc.

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