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Binding: Magazine
First Issue Lead Time: 6-10
Format: Magazine Subscription
Issues Per Year: 12
Label: Conde' Nast Publications
Languages: Array
Magazine Type: Consumer magazine
Manufacturer: Conde' Nast Publications
Number Of Issues: 24
Publisher: Conde' Nast Publications
Studio: Conde' Nast Publications
Subscription Length: 730

Go behind the runways with W and sit front row at the world's hottest shows to get the first looks at the most fabulous fashion. In each issue of W, you'll discover fashion that is elegant, opulent, and colorful, plus people, parties, and Hollywood -- all like you've never seen them before. And with your subscription, you'll get the must-have, super-sized Spring and Fall Fashion Issues!

Editorial Reviews

Who Reads W?
Boasting a big, over-sized format, W informs and inspires an exclusive, sophisticated reader on fashion, style, and the art of living. With its smart features and artistic photography, W feeds both the eye and the mind. W's readers include celebrities, couture customers, industry icons, art collectors, fashion insiders, producers and directors.

What You Can Expect in Each Issue:
Regular Departments include:

The Month in Fashion: Round-up of the industry’s news.
Fast Forward: A look at who is defining style.
Uncensored: Insider style and cultural news.
Trend: Of-the-moment.
Fashion Flash: Multiple pages on fashion trends.
Accessories Flash: Multiple pages on accessories trends.
Shopping: What's hot now.
Beauty Flash: Beauty trends.
Travel Flash: Unique travel destinations (periodic).
Home Flash: Dazzling residences in special locales (periodic).
Eye: Short profiles on people, places and trends; photos from the latest parties.
Fashion: Extended fashion coverage.
Profile: In-depth feature stories on people making news in fashion/art/entertainment/home design/society.
Last Laugh: Commentary.
Features: In addition to its regular departments, each W issue has a different editorial focus: January-Pre Spring Fashion, February-Hollywood A-List, March-Spring Fashion Spectacular, April-The Beauty Issue, May-W Does Luxury, June-Celebrity Uncensored, July-"Trunk Show" Pre Fall Fashion, August-The Accessories Issue, September-Fall Fashion Spectacular, October-Hollywood Men, November-The Art Issue, December-The Holiday Jewelry & Watch Issue.

Past Issues:

Contributors:
W is written and edited by an exclusive team of highly knowledgeable style insiders who contribute an ever-evolving mix of smart, sophisticated articles that anticipate trends, showcase innovations in style and profile important personalities in the fashion and cultural zeitgeist.

Magazine Layout:
W is BIG, CINEMATIC, DRAMATIC in look and design. W is filled with photography and photographic essays that feature innovative and sophisticated approaches to stylistic expression, showcased on its luxurious, four-color, oversized glossy pages. W features the work of extraordinary, world-renowned photographers, such as Bruce Weber and Steven Klein, who work to create iconic images that stir the imagination and senses. The majority of readers come to W for its visual inspiration and artistic sensibility.

Comparisons to Other Magazines:
W is more than a fashion magazine. It is a finely designed work of art, providing readers creative inspiration through unique insights into the word of fashion, style and luxury. The magazine presents the reader with the most cutting edge, creative artistic vision through powerful photographic images that are unmatched by any other magazine.

Advertising:
Each W issue features a wide variety of luxury advertisers, comprising approximately half of the magazine's total pages, including fashion, accessories, jewelry, beauty, luxury travel, automotive and fine spirits categories. W's advertising is considered by readers to be nearly as inspiring and appealing as its articles and photographic features.

Awards:
In 2008, W was again recognized with two National Magazine Awards nominations — for General Excellence and Photography, adding to 14 nominations and three wins in the last ten years.

Customer Rating:

Summary: Beautiful Pictures!
Comment: What else could you do to this magazine to make it better? Nothing! It's one of those perfect works of art that just happens to be a magazine.
The paper it's printed on, the photos, the articles. All perfect. I love the way it feels....It's a winner and also a collectible. Just can't say enough about it.

Customer Rating:

Summary: Decent enough for an American mag
Comment: Now of course with most/all American "fashion" magazines, big emphasis on the parentheses, this one can tend to exploit celebrities instead of fashion but compared to its competitors it has many positives. First of all, it's huge! This magazine is great for looking at ads that are normally so much smaller in others and is terribly delicious to consume (visually of course). Everyone wants bigger TVs, computers, cars, so why not your fashion magazine? Second, this IS NOT Elle! Here you will find edgier, higher fashion that suites the desires of people with a real taste in fashion. And for those of you who give this one star for being scandalous or having "ridiculous and expensive clothing that no one would ever wear"; what the heck are you doing reading a fashion magazine?! That's kind of what it's all about and if you're not comfortable with that go read Seventeen.

Customer Rating:

Summary: Scandalous
Comment: I'm a fashion student at Parsons school of design and have obviously been exposed to a variety of fashion magazines. I've been a reader of W for several years now and have watched it's level of controversy rise from edgy and risque to pornographically obscene. I was going through the current issue's fashion coverage while sitting on a train, and came across the most meretricious, vile and pornographic advertisment for Tom Ford's sunglasses line. I was completely shocked that censors would let such a sexually graphic image pass in a somewhat mainstream fashion mag. It was literally hard-core pornography (i'm not exaggerating)and i was embarressed to have come across this ad while sitting next to other people in a public place.I own hundreds of magazines and have yet to see such stupidity on the editor's part. I am no longer going to purchase W and i hope that the magazine's directors will have more sense and discretion in the future.

Customer Rating:

Summary: Review of W Magazine
Comment: I've looked at this magazine intermittently over the last few years and found this issue much thinner than I expected. Perhaps future issues will have more articles per issue.

Customer Rating:

Summary: One of the Best Magazines!
Comment: I subscribe to lots of magazines but my favorite are W, Vanity Fair and Departures (you need a Platinum or Centurion American Express card to get it). Why do I like it so much? First, the articles about arts are my favorite. The photography is top quality, but if you are a bible thumper or a Republican than you probably will be offended a few times a year. This magazine is aimed at people with lots of disposable income and who are well educated and of a more liberal constitution. Sure they push the envelope now and then buy hey, they cover runway shows that do the same thing. I also enjoy the product reviews. This is where I learned first about SKII skincare - my favorite. I usually don't read the celebrity cover stories - most of those people in my opinion are boring. It is the profiles of designers, artists etc. that I enjoy.